Dan K. Richardson - Entrepreneurship Development Institute

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Continuing Education Institute, Licensing & Certifications
Social Media & SEO

Introduction to Internet Marketing & Customer Engagement through Social Media


Class Registration Details:
Section:1003428
Instructor:Leanna Haag
Location: Main Campus, Fort Pierce, Y-208
Dates:June 15, 2017
Days:Thursday
Times:9:00 AM - 12:00 PM
Cost: $59.00
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Course Description:

This course will teach you the tools to market yourself online. Learn how to reach your target market online, establish a content strategy to effectively communicate and utilize not only Social Media but Blogging, YouTube, Google Places and your website to establish relationships with your customers and prospects, listen to their conversations, and establish yourself as a subject matter expert. Attend this workshop to establish or improve your online marketing for your business or organization.

This workshop will show you how to:

  • Develop an online marketing messaging and communication strategy
  • Implement Google Analytics on your website to provide marketing metrics, online traffic, and keyword popularity results
  • Design your website for customer conversion
  • How to blog, what to blog about, and where to blog
  • How to setup (or claim) a Google Places account and utilize it for increased social media presence
  • Maintain presence (a minimum of 4 times per week) on each social media site that includes status updates, participation in online conversations, group participation, and growing your social media lists with quality (not quantity) of followers/friends
  • Represent your company to make sure you have consistency and the most effective use of keywords and marketing communication strategies to reach your target audience.
  • Start video blogging on YouTube

 

What they’re saying about this class:

 “Very enlightening and helpful”

 “Over-the-top qualifications- best $59 I ever spent!”



Course Details:
  • Course Type: Continuing Education Institute, Licensing & Certifications
  • Length: Minimum of 3.00 hours
  • Format: Hands On Computer Lab
CCTI


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